(NU/1589-33) Agency Support to undertake a segmentation research project for Widening Participation student groups

Location

Description

Newcastle University would like to commission a market research agency to undertake a segmentation project of its Widening Participation students. We would like to better understand the needs of three of these under-represented groups and how we can embed an evidence-led approach to: - targeting - tailored initiatives to support progression to higher education - communications pre-entry (messages, themes and channels) - communications post-entry (messages, themes and channels) - support throughout their degree - campaign messaging and adaptability per audience. Our primary campaign tagline is 'Build your new' Our primary target groups for Widening Participation are: - Low Participation Neighbour students (defined at POLAR 4 Quintile) - White Working-Class Males (WWCM) - Black, Asian and minority ethnic students (BAME) - Mature Students - Disabled Students - Care Leavers For this piece of research, we would like the successful agency to focus on: 1. Low Participation Neighbour students 2. Black, Asian and minority ethnic students (BAME) 3. Care Leavers (sample size is small here and we me take a partnership approach to increase the sample size) n

Award Detail

CPV Codes

• 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
• 72210000 - Programming services of packaged software products
• 48480000 - Sales, marketing and business intelligence software package
• 48481000 - Sales or marketing software package
• 79413000 - Marketing management consultancy services
• 79342000 - Marketing services
• 72212481 - Sales or marketing software development services
• 72212480 - Sales, marketing and business intelligence software development services

Indicators

• Contract is suitable for SMEs.