Media and Creative Services

Location

United Kingdom:

Description

This framework agreement will provide marketing and communication services for all public sector organisations including government departments and their agencies. This includes but is not limited to: - media strategy, planning and buying - creative strategy and ideation - content production and fulfilment - marketing events - strategic advice, media auditing and assurance services that support the running of marketing and communications campaigns. This framework will consist of 8 Lots: 1. Media Strategy, Planning and Buying (1 Agency): Media Strategy, Planning and Buying, including provision of a marketing operating system Paid, owned, earned planning. Including International and Domestic capability. 2. Out of Home Media Buying (1 Agency): Access services relating to buying outdoor advertising space including print space on bus shelters, tube stations and billboards subcontract via Lot 1. 3. Media Strategy and Planning (1 Agency): Media Strategy and Planning Paid, owned, earned planning. Including International and Domestic capability. 4.Creative Strategy & Development (8 Agencies): A roster of agencies providing creative strategy and development. 5. Creative Production - (1 Agency): Production and fulfilment agency providing a digital asset management and workflow tool. 6. Events - (6 Agencies): Agencies with capability to deliver high value, strategic events. 7. Integrated end to-end Marketing - (3 Agencies): For requirements with a media budget sub £500k and a maximum campaign spend of £1m per campaign. Fully integrated agency providing media planning, buying, creative, production, partnerships, marketing and PR. 8. Marketing Audit and Advice - (1 Agency): Providing assurance on contractual commitments, pricing and strategic advice on the marketing agency ecosystem. This agreement replaces RM6123 Media Services and RM6125 Campaign Solutions 2

CPV Codes

• 79341000 - Advertising services
• 79340000 - Advertising and marketing services

Other Information

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