Large Scale Digital Screens and Advertising Concession Contract
A Contract Award Notice
by CARDIFF COUNCIL
- Source
- Find a Tender
- Type
- Contract (Services)
- Duration
- not specified
- Value
- ___
- Sector
- PROFESSIONAL
- Published
- 29 Apr 2025
- Delivery
- not specified
- Deadline
- n/a
Related Terms
Location
Cardiff and Vale of Glamorgan: Queensgate Roundabout, Cardiff, Wales
1 buyer
- Cardiff Council Cardiff
1 supplier
- Unnamed None
Description
Cardiff Council are proposing the installation of digital advertising screens at key locations around the outer areas and main arterial routes into Cardiff. The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets have the potential to generate a significant annual income. The asset types include possible locations for digital screens on roundabouts, verges, underpasses, bridge gantries. . The City of Cardiff Council through this contract seeks procurement of marketing partners for each of the locations identified in the individual lots. These partners will install the new digital screens at their own cost and will sell the advertising space to generate a sustainable annual income stream going forward. The revenue generated can be used to support corporate activities and localised improvements.. The overall contract will be awarded for 10 years with the option to extend for 12 months. The Agreement has been divided up into separate lots. One lot for each location. This will allow a range of partners from local SMEs to large international marketing companies the opportunity to sell advertising space in Cardiff. Planning and Road Safety Audits will be carried out prior to the tender process. A 10 year contract is standard term due to the initial outlay of the cost of the purchase and installation of the screens. Having carried out a benchmarking exercise this contract term of 10 year is used in this industry for digital advertising by all the councils reviewed. Manchester, Bristol, TFL, Birmingham.
Lot Division
| 1 | Queensgate Roundabout |
| 2 | Gabalfa Interchange (Bridge) |
| 3 | Eastern Ave Llanederyn Interchange |
| 4 | Culverhouse Cross |
| 5 | Newport Road Rumney Hill |
| 6 | Cardiff Gate Interchange M4 |
| 7 | Heol Pontprennau (Wedding Cake) |
| 8 | Pontprennau Interchange (Bridge) |
| 9 | Cogan Spur / Ferry Road Interchange |
| 10 | Rover Way / Southern Way Verge |
| 11 | Pentwyn Interchange (Bridge) |
| 12 | East Tyndal Street / Ocean Way Verge |
| 13 | Eastern Bay Link / Ocean Way Roundabout |
| 14 | Newport Road / Malbourough Road Central Reservation |
| 15 | Penarth Road Opposite Pumping Station (Verge) |
| 16 | All Lots |
Award Detail
| 1 | Unnamed (None)
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| 2 | Unnamed (None)
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| 3 | Unnamed (None)
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| 4 | Unnamed (None)
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| 5 | Unnamed (None)
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| 6 | Unnamed (None)
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| 7 | Unnamed (None)
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| 8 | Unnamed (None)
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| 9 | Unnamed (None)
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| 10 | Unnamed (None)
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| 11 | Unnamed (None)
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| 12 | Unnamed (None)
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| 13 | Unnamed (None)
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| 14 | Unnamed (None)
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| 15 | Unnamed (None)
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| 16 | Unnamed (None)
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Award Criteria
| price | _ |
CPV Codes
- 79341000 - Advertising services
- 79340000 - Advertising and marketing services
- 79341200 - Advertising management services
Other Information
** PREVIEW NOTICE, please check Find a Tender for full details. ** (WA Ref:150357)
Reference
- ocds-h6vhtk-04838f
- FTS 017500-2025