East Suffolk SZC Destination Brand Positioning Review and Marketing Strategy Development

A Addendum Notice
by EAST SUFFOLK COUNCIL

Geochart for 1 buyers and 0 suppliers

East Suffolk Council invites quotations for services to support the delivery of a strategic marketing and destination branding programme

1	Destination Positioning Analysis and Strategic Insight Value: £22K To review and explore why East Suffolk / Suffolk lags behind comparable destinations in visitor performance, perception, and profile-and to provide strategic insight and recommendations for improving its competitive positioning.
2	Digital Visitor Journey and Touchpoint Audit Value: £15K Review digital platforms across East Suffolk. Identify an improved customer journey and simplify visitor access to information. Provide a roadmap for digital enhancements across tourism websites and social media.
3	Suffolk-Wide Strategic Tourism Marketing Plan Value: £22K Create a 3-5 year Suffolk-wide tourism marketing strategy and action plan, considering existing budgets. Enable cross-authority collaboration on future campaigns. Integrate market intelligence and shared objectives on behalf of partners
4	Implementation action plan and KPIs Value: £15K Develop an action plan for improvements aligned with lots 1-3 and council/partner priorities. Recommend clear KPIs and performance tracking to evaluate the improvements over time.

** PREVIEW NOTICE, please check Find a Tender for full details. ** Submission date is 18th July, 2025 by 12noon