DfC - National Museums NI - Provision of Marketing and Communication Services

A Tender Notice
by NATIONAL MUSEUMS NI

Source
Find a Tender
Type
Contract (Services)
Duration
3 year
Value
£2M
Sector
PROFESSIONAL
Published
24 Sep 2025
Delivery
05 Jan 2026 to 31 Dec 2028
Deadline
27 Oct 2025 14:00

Related Terms

Location

Northern Ireland:

Geochart for 1 buyers and 0 suppliers

1 buyer

Description

National Museums NI wishes to appoint a Supplier(s) to deliver design, advertising and creative services, media buying, communications and Public Relations (PR) and digital marketing services.

Lot Division

2 Offline Media Buying
  • Value: £350K

National Museums NI is seeking a media buying agency who will strive to ensure we reach as many people as possible within our budgets through offline advertising. Remembering our remit as a public body and offering maximum value for the public.

Award Criteria
AC1 Media Rationale and Plan _
AC2 Key Personnel Experience _
AC3 Social Value _
AC4 Business Continuity _
AC5 Average Hourly Rate _
AC6 Total Media Cost _
3 Digital Marketing Services
  • Value: £175K

National Museums NI is seeking a dedicated digital marketing partner to ensure that our digital reach is maximised through a comprehensive and always-on digital advertising and digital marketing strategy, working towards establishing a digital audience framework, providing expertise in targeting and segmenting digital audiences beyond simple demographics.

Award Criteria
AC1 Digital Marketing Strategy and Delivery _
AC2 Key Personnel Experience _
AC3 Digital Resilience _
AC4 Social Value _
AC5 Average Hourly Rate _
4 Communications and PR Services
  • Value: £500K

National Museums NI is seeking a proactive communications partner who will amplify far and wide the impact of what we do on a day-to-day basis as well as supporting our corporate communications needs. From events to major stories, we want an agency with the ability to seek the opportunities and optimise them.

Award Criteria
AC1 Corporate Communications Plan _
AC2 Brand Communications Plan _
AC3 Key Personnel Experience _
AC4 Social Value _
AC5 Contract Management _
AC6 Business Continuity _
AC7 Average Hourly Rate _
AC8 Total Retainer Fee _
4 Design, Advertising and Creative Services
  • Value: £700K

National Museums NI is seeking a creative, dynamic Supplier who will help us shape and create standout museum brands, connect with audiences and amplify the impact of each museum. To be bold and unique, relevant and impactful.

Award Criteria
AC1 Strategic Marketing Approach _
AC2 Creative Concept _
AC3 Campaign Management _
AC4 Social Value _
AC5 Key Personnel Experience _
AC6 Business Continuity _
AC7 Creative Proposal and Campaign (Presentation) _
AC8 Average Hourly Rate _

Renewal Options

There are two options to extend by 12 months each.

CPV Codes

  • 79340000 - Advertising and marketing services
  • 79341000 - Advertising services
  • 22460000 - Trade-advertising material, commercial catalogues and manuals
  • 79416000 - Public relations services

Indicators

  • This is a recurring contract.
  • Renewals are available.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **

Reference

  • ocds-h6vhtk-05a163
  • FTS 059390-2025

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