WGCD Media Buying, Integrated Marketing Campaigns and PR Services Framework Agreement
A Tender Notice
by LLYWODRAETH CYMRU / WELSH GOVERNMENT
- Source
- Find a Tender
- Type
- Framework (Services)
- Duration
- 4 year
- Value
- £50M-£82M
- Sector
- PROFESSIONAL
- Published
- 21 Nov 2025
- Delivery
- 01 Apr 2026 to 31 Mar 2030
- Deadline
- 19 Dec 2025 12:00
Related Terms
Location
Wales:
1 buyer
Description
The Welsh Government Commercial Delivery Team wish to establish a new Framework Agreement for the provision of Media Buying Services, Integrated Marketing Campaigns and PR Services. The Framework Agreement will be open to use by the Welsh Public Sector.
Lot Division
| 1 | Media Buying Services
Provision of services for the planning, buying, measurement and evaluation of media space across multiple channels, and the placing of adverts, Public and Legal Notices and recruitment advertising in the chosen media, with the provision of basic design and typesetting. Award Criteria
| ||||
| 2 | Integrated Marketing Campaigns and PR Services
Successful Framework Suppliers will be required to provide Customer Organisations access to full-service agencies capable of providing strategic advice, creative solutions, and campaign management from insight work and concept creation, through to execution, implementation, measurement and evaluation. Expert advice on appropriate media channels, and planning, buying, measurement and evaluation of media space. Experienced and skilled PR specialists for specific campaigns and ongoing PR support. Award Criteria
|
CPV Codes
- 79340000 - Advertising and marketing services
Indicators
- Restrictions apply to the lot award allocation.
- This is a recurring contract.
Other Information
** PREVIEW NOTICE, please check Find a Tender for full details. **
Reference
- ocds-h6vhtk-051d8e
- FTS 076225-2025