Marketing Advertisement & Creative Services Framework

A Tender Notice
by LONDON LEGACY DEVELOPMENT CORPORATION

Source
Find a Tender
Type
Framework (Services)
Duration
8 year
Value
£50M
Sector
PROFESSIONAL
Published
24 Nov 2025
Delivery
25 Feb 2026 to 24 Feb 2034
Deadline
n/a

Related Terms

Location

Geochart for 1 buyers and 0 suppliers

1 buyer

Description

London Legacy Development Corporation (LLDC) is procuring a new Marketing, Advertising & Creative (MAC) Services Framework to deliver high-quality, insight-driven and audience-focused marketing activity across Queen Elizabeth Olympic Park (QEOP) and the wider LLDC estate. The Framework will comprise two lots: Lot 1 – Strategic Marketing Delivery Partner: providing strategic planning, campaign development, integrated marketing delivery, content strategy, data insight, channel planning and ongoing support for Park-wide programmes, seasonal campaigns and major cultural, sporting and community events. Lot 2 – Creative, Design & Campaign Services: providing agile, project-based creative outputs including design, visual identity development, campaign artwork, content creation (video, photography, digital assets), copywriting, social content, on-site activations and production support. The Framework will support the full breadth of LLDC’s marketing and communications requirements, including brand development, visitor attraction campaigns, placemaking, cultural programming, community engagement, youth programmes, digital communications, event promotion and strategic stakeholder-facing materials. The Framework is designed to accommodate both a long-term strategic partner and a diverse pool of creative agencies, ensuring capacity, agility, innovation and best value for publicly funded marketing. Commissions will be issued via call-off contracts based on need, with no guaranteed minimum spend.

Lot Division

1 Strategic Marketing Delivery Partner
  • Value: £15M

The appointed Partner will act as LLDC’s strategic lead agency, providing services across marketing and campaign ideation, planning, delivery and evaluation. direction and integrated planning required to guide future marketing and communications activity. Typical deliverables may include but are not limited to campaign concept ideation, media planning and buying, creative delivery, day to day management of paid advertising, account management and regular campaign performance reporting.

Award Criteria
Rates _
Pitch Presentation _
Written Submission _
2 Creative, Design and Campaign Services
  • Value: £35M

Suppliers appointed to this lot will deliver creative execution and campaign production across a range of formats and channels. This may include design, art working, content creation, copywriting, photography, videography, digital assets, paid social creative, print-ready artwork, and campaign delivery materials. Teams must be flexible, multi-disciplinary, and able to respond to fast-turnaround requests as well as larger, structured campaign briefs. Suppliers should be able to incorporate inclusive design principles and support LLDC’s engagement ambitions through accessible, diverse, and community-aware creative outputs.

Award Criteria
Rate Card _
Pitch Presentation _
Written Submission _

CPV Codes

  • 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
  • 79342000 - Marketing services
  • 79342100 - Direct marketing services
  • 79340000 - Advertising and marketing services
  • 79341400 - Advertising campaign services

Indicators

  • Restrictions apply to the lot award allocation.

Other Information

For more information about this opportunity, please visit the Delta eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-... To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/VEG7U6DD4V ** PREVIEW NOTICE, please check Find a Tender for full details. **

Reference

  • ocds-h6vhtk-05e7de
  • FTS 076670-2025

Domains