Representation in the Netherlands principally covering beef and lamb markets on behalf of AHDB

A Tender Notice
by AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

Source
Find a Tender
Type
Contract (Services)
Duration
2 year
Value
£567K
Sector
PROFESSIONAL
Published
25 Nov 2025
Delivery
01 Apr 2026 to 31 Mar 2028
Deadline
19 Jan 2026 12:00

Related Terms

Location

Nederland:

Geochart for 1 buyers and 0 suppliers

Description

The AHDB representative requirements for the selected markets include, but not limited to: • Liaise effectively with the UK and French based AHDB Export teams by regular telephone, email and face-to-face communication. This may require foreign travel to AHDB Head Office or major food events (e.g. SIAL Paris, Anuga Cologne) for meetings. The total number of face-to-face meetings, including at events, is expected to be a minimum of three per year • Establish a detailed understanding of the market opportunity, including a breakdown of sales and marketing potential by channel and product sector, and an identified list of development target customers. • Build and maintain effective relationships with UK beef and lamb exporters, agents, representatives and in-market importers, distributors, food service operators and retailers. As appropriate, work jointly with these contacts to successfully deliver promotional activities . Initial 2 year contract with options of 1+1 extensions Closing date is NOON 19th Jan 2026. Estimated cost £170k (VAT inclusive) per annum.

Renewal Options

1+1

Award Criteria

Technical/Quality & Price Quality/Technical 75% Cost 25%
Price 25% Price

CPV Codes

  • 79342000 - Marketing services

Indicators

  • This is a recurring contract.
  • Renewals are available.

Other Information

e-Sourcing portal is https://defra-family.force.com/s/Welcome ** PREVIEW NOTICE, please check Find a Tender for full details. **

Reference

  • ocds-h6vhtk-05e897
  • FTS 076957-2025

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