Representation in the Netherlands principally covering beef and lamb markets on behalf of AHDB
A Tender Notice
by AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
- Source
- Find a Tender
- Type
- Contract (Services)
- Duration
- 2 year
- Value
- £567K
- Sector
- PROFESSIONAL
- Published
- 25 Nov 2025
- Delivery
- 01 Apr 2026 to 31 Mar 2028
- Deadline
- 19 Jan 2026 12:00
Related Terms
Location
Nederland:
1 buyer
Description
The AHDB representative requirements for the selected markets include, but not limited to: • Liaise effectively with the UK and French based AHDB Export teams by regular telephone, email and face-to-face communication. This may require foreign travel to AHDB Head Office or major food events (e.g. SIAL Paris, Anuga Cologne) for meetings. The total number of face-to-face meetings, including at events, is expected to be a minimum of three per year • Establish a detailed understanding of the market opportunity, including a breakdown of sales and marketing potential by channel and product sector, and an identified list of development target customers. • Build and maintain effective relationships with UK beef and lamb exporters, agents, representatives and in-market importers, distributors, food service operators and retailers. As appropriate, work jointly with these contacts to successfully deliver promotional activities . Initial 2 year contract with options of 1+1 extensions Closing date is NOON 19th Jan 2026. Estimated cost £170k (VAT inclusive) per annum.
Renewal Options
1+1
Award Criteria
| Technical/Quality & Price | Quality/Technical 75% Cost 25% |
| Price | 25% Price |
CPV Codes
- 79342000 - Marketing services
Indicators
- This is a recurring contract.
- Renewals are available.
Other Information
e-Sourcing portal is https://defra-family.force.com/s/Welcome ** PREVIEW NOTICE, please check Find a Tender for full details. **
Reference
- ocds-h6vhtk-05e897
- FTS 076957-2025