Provision of a Creative & Marketing Partner for WeCare Wales www.wecare.wales

Location

Cardiff

Description

This is a CONCTRACT AWARD under the Public Contract Regulations 2015 (PCR) - the contract is awarded under NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework

Total Quantity or Scope

Contract under NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework Reference: NPS-CS-107-20 Social Care Wales’s Requirements Social Care Wales is seeking a suitably skilled and experienced creative partner to collaborate with the existing WeCare Wales team with a focus on the various elements of their marketing, communications and resources campaigns. The creative partner must: - Be responsible, proactive, flexible and dynamic in supporting both planned and unplanned projects. - Optimize impact and ensure value for money within the available budget. - Provide highly creative, innovative and strategic expertise across a broad range of media channels, including but not limited to: TV, social media, out-of-home (OOH) advertising, radio, cinema, digital and print. - Offer guidance on audience targeting, recommending the most effective approaches to engage identified audience groups. - Manage budget planning and oversight ensuring adherence to agreed financial parameters. - Maintain clear communication processes with the We Care Wales team. - Implement robust evaluation processes to assess the performance and impact of commissioned work, including providing access to live data. - Ensure that all outputs are accessible, bilingual and adhere to Welsh language standards. - Align with Social Care Wales's marketing and communications and digital strategies. This could include (but is not limited to) making sure any resources meet our marketing and communications and digital and technology standards, using our central CRM system to support campaigns and/or building on and contributing back to our understanding of our audiences.

Award Detail

Award Criteria

CPV Codes

• 79341400 - Advertising campaign services

Indicators

• Award on basis of price.

Other Information

With guidance from Sell2Wales, this Contract Notice is published under the Public Contracts Regulations 2015 (PCR), using the NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework which falls pre Feb 2025. All Supplier Assessment Summaries sent to all Supplier's 24.11.25 A standstill period initiated until 5 December 2025 This will be a zero-value, zero-hour arrangement, offering flexibility to align delivery with evolving needs. There is no guarantee of any minimum level of work or spend under the Contract. This Contract will be set with an initial budget set at zero, allowing for flexibility to align funding with evolving activity plans and funding availability throughout the financial year. As funding opportunities arise and project activities are confirmed, the budget will scale accordingly to support the required work. Work will be commissioned on an ‘as required’ basis, dependent on Social Care Wales’s needs and subject to budget availability. Individual projects will be agreed in writing, with scope, deliverables, timescales, and pricing confirmed prior to commencement against submitted rate cards. . (WA Ref:158607)