AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase

A Contract Award Notice
by AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

Source: Find a Tender
Type: Contract ()
Duration: not specified
Value: £79K

Sector: MISCELLANEOUS
Published: 20 Jan 2026
Delivery: not specified
Deadline: n/a

Related Terms

Location

Geochart for 1 buyers and 9 suppliers

1 buyer

Agriculture & Horticulture Development Board Coventry

9 suppliers

Asda Stores Leeds
Tesco Welwyn Garden City
Morrisons Groceries Bradford
Sainsburys Supermarkets London
Waitrose London
Co Op Wholesale Scunthorpe
Aldi Supermarket Warwickshire
Lidl Surbiton
Marks & Spencer London

Description

To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great BritishBeef Week & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include: Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics (banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This exemptions covers activity for all AHDB sectors which engage in this type of activity, so the amount of exemption sought reflects this . This activity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to purchase

Award Detail

1	Asda Stores (None) AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase Reference: 1 Value: £78,703
2	Tesco (Welwyn Garden City) AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase Reference: 2 Value: £78,703
3	Morrisons Groceries (Bradford) AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase Reference: 3 Value: £78,703
4	Sainsburys Supermarkets (London) AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase Reference: 4 Value: £78,703
5	Waitrose (London) AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase Reference: 5 Value: £78,703
6	Co Op Wholesale (Scunthorpe) AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase Reference: 6 Value: £78,703
7	Aldi Supermarket (Warwickshire) AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase Reference: 7 Value: £78,703
8	Lidl (Surbiton) AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase Reference: 8 Value: £78,703
9	Marks & Spencer (London) AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase Reference: 9 Value: £78,703

CPV Codes

None found

Legal Justification

There is no opportunity to seek competitive quotes as retailers manage this process with their chosen suppliers or in house teams. We have chosen to support larger food retailers to increase visibility for our campaigns. The STA covered 9 contracts.