AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase

A Contract Award Notice
by AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

Source
Find a Tender
Type
Contract ()
Duration
not specified
Value
£79K
Sector
MISCELLANEOUS
Published
21 Jan 2026
Delivery
not specified
Deadline
n/a

Related Terms

Location

Geochart for 1 buyers and 9 suppliers

1 buyer

9 suppliers

Description

To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include: Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics (banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This activity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to purchase

Award Detail

1 Asda Stores (Leeds)
  • AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
  • Reference: 1
  • Value: £78,703
2 Tesco (Welwyn Garden City)
  • AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
  • Reference: 2
  • Value: £78,703
3 Morrisons Groceries (Bradford)
  • AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
  • Reference: 3
  • Value: £78,703
4 Sainsburys Supermarkets (London)
  • AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
  • Reference: 4
  • Value: £78,703
5 Waitrose (London)
  • AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
  • Reference: 5
  • Value: £78,703
6 Co Op Wholesale (London)
  • AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
  • Reference: 6
  • Value: £78,703
7 Aldi Supermarket (Warwickshire)
  • AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
  • Reference: 7
  • Value: £78,703
8 Lidl (Surbiton)
  • AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
  • Reference: 8
  • Value: £78,703
9 Marks & Spencer (London)
  • AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
  • Reference: 9
  • Value: £78,703

CPV Codes

  • None found

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **

Reference

  • ocds-h6vhtk-0609a0
  • FTS 005180-2026

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