Through the line Creative

A Contract Award Notice
by TRANSPORT FOR LONDON

Source
Find a Tender
Type
Contract (Services)
Duration
2 year (est.)
Value
£50M
Sector
TRANSPORT
Published
23 Jan 2026
Delivery
To 23 Jan 2028 (est.)
Deadline
n/a

Related Terms

Location

London

Geochart for 2 buyers and 1 suppliers

2 buyers

1 supplier

Description

Transport for London (TfL) are appointing a creative and production, advertising and marketing agency to deliver integrated reputation building, revenue generation and behaviour change campaigns. Working in partnership with the Creative Agency will enable TfL to deliver effective marketing campaigns in support of TfL's business objectives.

Total Quantity or Scope

TfL conducted a competitive tender for this Contract for a duration of two (2) years with the option, at the Authority's Sole Discretion, to extend for further periods of up to a maximum of three (3) years.

Award Detail

1 VCCP Group (London)
  • Through-the-line Creative Contract
  • Reference: cw85057 (tfl 96814)
  • Num offers: 6
  • Value: £50,000,000

Renewal Options

Two (2) years with the option, at the Authority's Sole Discretion, to extend for further periods of up to a maximum of three (3) years.

Award Criteria

Technical & Pitch 60.0
PRICE 40.0

CPV Codes

  • 60000000 - Transport services (excl. Waste transport)

Indicators

  • Options are available.
  • Award on basis of price.

Reference

  • FTS 006028-2026

Domains