Bespoke Citizen Segmentation Tool and Visualisation
A Contract Award Notice
by WEST MIDLANDS COMBINED AUTHORITY
- Source
- Find a Tender
- Type
- Contract (Services)
- Duration
- not specified
- Value
- £176K-£180K
- Sector
- TECHNOLOGY
- Published
- 26 Jan 2026
- Delivery
- not specified
- Deadline
- n/a
Related Terms
Location
Birmingham
2 buyers
- West Midlands Combined Authority Birmingham
1 supplier
- Experian Nottingham
Description
Provision of a segmentation tool to provide actionable citizen insights, enabling WMCA to design better services, influence behaviour change, and improve communications across its strategic priorities
Total Quantity or Scope
Procurement of a segmentation tool to provide actionable citizen insights, enabling WMCA to design better services, influence behaviour change, and improve communications across its strategic priorities
Award Detail
| 1 | Experian (Nottingham)
|
Award Criteria
| PRICE | _ |
CPV Codes
- 72322000 - Data management services
Indicators
- Award on basis of price.
Legal Justification
Awarded to Experian Limited on the basis that WMCA wish to buy a service that is additional (partly repeat) provisions of an existing supplier via a compliant route. The CCS Contract Award Service was used to reduce an extensive list of suppliers to a shortlist of four (4) based on the requirement (ref. 69968), with Experian Ltd identified as the only supplier offering a provision that fully met the specification.
Reference
- FTS 006613-2026