Campaign Planning and Delivery & Associated Services (GCU)

Location

Glasgow Caledonian University

Description

The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment. The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to: Higher Education sector strategy Performance marketing and media buying AI-powered campaign planning and organisation tools Transparent measurement and conversion tracking across all platforms

Renewal Options

Potential for 24 month extension

Award Criteria

CPV Codes

• 79341400 - Advertising campaign services

Indicators

• Bids should cover the whole contract.
• This is a recurring contract.
• Renewals are available.
• Financial restrictions apply.
• Staff qualifications are relevant.
• Award on basis of price.

Other Information

FORM OF TENDER Please complete “Appendix A – Form of Tender” in the Technical Questionnaire in PCS-Tender. This information should be submitted prior to award. It is for information only and will not be scored however failure to submit a signed copy will result in elimination from the procurement exercise. SUB-CONTRACTORS Please complete “Appendix C – List of Sub-Contractors” if applicable in the Technical Questionnaire in PCS- Tender. This information should only be submitted if applicable prior to award. It is for information only and will not be scored. FREEDOM OF INFORMATION Please complete “Appendix D – Freedom of Information” if applicable in the Technical Questionnaire in PCS-Tender. This information should only be submitted if applicable prior to award. It is for information only and will not be scored. SUSTAIN SUPPLY CHAIN CODE OF CONDUCT Please complete “Appendix E – Sustain Supply Chain Code of Conduct” in the Technical Questionnaire in PCS-Tender. This information should be submitted prior to award. It is for information only and will not be scored. ANTI-BRIBERY POLICY Please complete “Appendix F – Anti-Bribery Policy” in the Technical Questionnaire in PCS-Tender. This form is mandatory and requires submitted with the tender. Failure to submit this form will result in elimination from the procurement exercise. It is for information only and shall not be scored The buyer is using PCS-Tender to conduct this ITT exercise. The Project code is 30926. For more information see: http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343 (SC Ref:822099)