BrandIndex and Profiles
A Contract Award Notice
by TRANSPORT FOR WALES
- Source
- Find a Tender
- Type
- Contract ()
- Duration
- not specified
- Value
- £240K
- Sector
- MISCELLANEOUS
- Published
- 26 Feb 2026
- Delivery
- not specified
- Deadline
- n/a
Related Terms
Location
1 buyer
- Transport for Wales Pontypridd
1 supplier
- Yougov London
Description
Transport for Wales has awarded a contract to YouGov for the continued provision of BrandIndex and Profiles subscription services. The contract delivers continuous brand tracking, audience insight, market analysis and reporting tools that support strategic decision‑making across marketing, commercial and product development. YouGov is the only provider able to offer seamless continuity of historical datasets, methodology and reporting frameworks, making alternative market options technically incompatible. The award is therefore made as a direct award in special cases under the Procurement Act 2023.
Award Detail
| 1 | Yougov (London)
|
CPV Codes
- None found
Legal Justification
The direct award is justified because YouGov is the only supplier capable of providing seamless continuation of TfW’s long‑term BrandIndex and Profiles datasets, and changing supplier would cause technical incompatibility, loss of historical comparability, and significant disruption to established reporting frameworks.
Other Information
** PREVIEW NOTICE, please check Find a Tender for full details. **
Reference
- ocds-h6vhtk-065cc2
- FTS 017188-2026