BrandIndex and Profiles

A Contract Award Notice
by TRANSPORT FOR WALES

Source
Find a Tender
Type
Contract ()
Duration
not specified
Value
£240K
Sector
MISCELLANEOUS
Published
26 Feb 2026
Delivery
not specified
Deadline
n/a

Related Terms

Location

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

Transport for Wales has awarded a contract to YouGov for the continued provision of BrandIndex and Profiles subscription services. The contract delivers continuous brand tracking, audience insight, market analysis and reporting tools that support strategic decision‑making across marketing, commercial and product development. YouGov is the only provider able to offer seamless continuity of historical datasets, methodology and reporting frameworks, making alternative market options technically incompatible. The award is therefore made as a direct award in special cases under the Procurement Act 2023.

Award Detail

1 Yougov (London)
  • BrandIndex and Profiles renewal
  • Reference: 1
  • Value: £240,000

CPV Codes

  • None found

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **

Reference

  • ocds-h6vhtk-065cc2
  • FTS 017215-2026

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