Creative Testing
A Contract Award Notice
by CABINET OFFICE
- Source
- Contracts Finder
- Type
- Contract (Services)
- Duration
- 1 year
- Value
- £15K
- Sector
- PROFESSIONAL
- Published
- 09 Apr 2026
- Delivery
- 30 Mar 2026 to 31 Mar 2027
- Deadline
- 28 Mar 2026 12:00
Related Terms
Location
Geochart for 1 buyers and 1 suppliers
1 buyer
- Cabinet Office London
1 supplier
- Swayable Brooklyn
Description
The Supplier shall provide a specialist creative testing service capable of conducting expedited, robust survey experiments and Randomised Control Trials (RCTs) to evaluate government communications for the "Cost of Living" campaign. Scope: The primary purpose is to test creative assets (video, static imagery, messaging) to effectively reach priority audiences (specifically "Grafting Realists" and "Striving Moderates"). Methodology: The Supplier must utilise proprietary mobile recruitment and validated RCT methodology to measure attitudinal shifts, message understanding, and motivation to act with a 24-48 hour turnaround.
Award Detail
| 1 | Swayable (Brooklyn)
|
CPV Codes
- 79310000 - Market research services
Indicators
- Contract is suitable for SMEs.
- Contract is suitable for VCOs.
Other Information
Reference
- P12444
- CF 53ffa986-df45-4c97-9ea3-43707d89c3e1