Market Research Services

A Tender Notice
by NETWORK RAIL INFRASTRUCTURE LIMITED

Source
Find a Tender
Type
Framework (Services)
Duration
9 year
Value
£37M
Sector
PROFESSIONAL
Published
22 Jun 2026
Delivery
05 Feb 2027 to 05 Feb 2036
Deadline
n/a

Related Terms

Location

United Kingdom:

Geochart for 1 buyers and 0 suppliers

Description

Network Rail procures B2C/B2B/CX research services & commercial/consumer market intelligence to support internal and external communications, marketing & engagement activities.

Lot Division

1 Communications
  • Value: £29M

Suppliers on Lot 1 must be able to research a wide range of audiences, including: • Passengers and the general public • Employees • Businesses and industry stakeholders (B2B) • Politicians and journalists Suppliers must be able to deliver both qualitative and quantitative research, including: • Passenger satisfaction and experience tracking (e.g. stations, journeys, services) • Customer and stakeholder insight (B2C, B2B and CX research) • Employee engagement research • Communications development and evaluation (testing messages, campaigns and materials) • Brand and reputation research • Mystery shopping and on site research • Behaviour change and behavioural insight studies • Segmentation and profiling • Public health, safety and policy related research • Policy evaluation services • Technology Insights

2 Commercial Property & Retail
  • Value: £9M

Suppliers on Lot 2 must be able to research a range of audiences, including: • Passengers and the general public • Businesses and industry stakeholders (B2B) • Stakeholders in the wider rail and transport industries such as TOCs (Train Operating Companies), Department for Transport Operator (DfTO) and their stakeholders Suppliers must be able to deliver both qualitative and quantitative research, including: • Trends and insight into retail buying behaviours of passengers and consumers o General retail consumer buying behaviours (national and global) o Travel retail consumer buying behaviours (national and global) o Customer experience – experiential activity • Customer profiling and segmentation • Thought leadership in the retail and commercial sphere • Turning information into actionable insights for daily decision-making and strategic planning

Renewal Options

The framework will last for 8 years with break clauses from the end of the third full year for each lot. The break option shall be exercisable on and from the start of the fourth (4th) Year, and on each subsequent anniversary of the Commencement Date (each a “Break Point”). This is to accommodate the retendering of the services after the transition to Great British Railways should the scope of Services required change following its implementation. Where possible such changes will be managed via variations with the Suppliers before break clauses are exercised. Variations may include but not be limited to: • Greater geographic scope • Changes to locations services may be required at, for example more managed stations or public facilities • Changes to services/research types required so long as they support the Buyer in its research needs to support Communications, Commercial Property and Retail activities • Additional/amended safety or performance provisions due to any of the above changes including KPIs • Changes to Data Protection requirements and the processing of personal data • Changes how Contract Orders may be raised and call-off mechanisms • Other changes to permit or support the transition to Great British Railways

Award Criteria

Technical Envelope - Quality Criteria For detailed question breakdowns please see the published ITP (Instructions to Participants) document in the Procurement Documentation published alongside the PSQ events in Bravo.
Commercial Envelope - Price Criteria For detailed question breakdowns please see the published ITP (Instructions to Participants) document in the Procurement Documentation published alongside the PSQ events in Bravo.

CPV Codes

  • 79310000 - Market research services

Indicators

  • This is a recurring contract.
  • Options are available.

Other Information

This is currently done via a multi-lot framework with multiple suppliers per lot to facilitate both short- and long- term projects with call off mechanisms varying subject to value. NR is undertaking market engagement via a questionnaire to help understand how to potentially retender these services. Any eventual procurement will be undertaken in accordance with the Procurement Act 2023. This Tender notice is linked to preliminary market engagement notice reference: ocds- h6vhtk - 060cc9 ** PREVIEW NOTICE, please check Find a Tender for full details. **

Reference

  • ocds-h6vhtk-06b9df
  • FTS 058401-2026

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