Senedd Communications and Engagement Framework

A Tender Notice
by SENEDD CYMRU / WELSH PARLIAMENT

Source
Find a Tender
Type
Framework (Services)
Duration
5 year
Value
£502K-£500K
Sector
PROFESSIONAL
Published
04 Jun 2025
Delivery
19 Sep 2025 to 18 Sep 2030
Deadline
n/a

Related Terms

Location

Wales:

Geochart for 1 buyers and 0 suppliers

1 buyer

Description

We wish to establish a framework of suppliers that can support us with our efforts to engage the public in the work of the Senedd ahead of the 2026 election and beyond. The framework duration will be five years from the date on which the contract commences, to cover the lead up to the election and the duration of the Seventh Senedd, and will be managed in three lots. Lot 1 – Integrated Marketing Services Lot 2 - Creator Partnerships (influencers) Lot 3 - Creative Services

Lot Division

1 Integrated Marketing Services
  • Value: £250K

Fully integrated agency providing a range of services including media planning, buying, creative, production, partnerships, marketing (including digital and out of home) and PR.

Award Criteria
Quality Quality Section Total 60 Marks 1. Delivery of service 30 Marks Sub Criteria: Project management approach - Method Statement 20 Marks Timelines 5 Marks Branding 5 Marks 2. Innovation and creativity 20 Marks Sub Criteria: Campaign plan – Creative concepts (5 Marks) Varied channel plan (5 Marks) Creative products are a diverse representation. (5 Marks) One creative example (5 Marks) 3. Evaluation 10 Marks Sub Criteria: Campaign Evaluation Methods 5 Marks Campaign evaluation alignment with the Senedd’s goals and objectives 5 Marks
Cost Cost Section Total 40 Marks Sub Criteria: Cost of scenario proposal 30 Marks Value for money and Impact 10 Marks
2 Creator Partnerships (influencers)
  • Value: £167K

Suppliers, that specialise in working with Wales-based creators, to lead the campaign’s creator partnership.

Award Criteria
Quality Quality 60 1. Delivery of service 30 Sub Criteria: Project management approach - Method Statement 20 Timelines 10 2. Innovation and creativity 20 Sub Criteria: Campaign plan – Creative concepts (5 Marks) Target audiences (5 Marks) Reaching the diverse representation of the people of Wales (5 Marks) Showcase of last 3 examples (5 Marks) 20 3. Evaluation 10 Sub Criteria: Evaluation of creator impact 5 Creator concepts alignment with the Senedd’s goals and objectives 5
Cost Cost 40 Sub Criteria: Cost of scenario proposal 30 Value for money and Impact 10
3 Creative Production
  • Value: £85K

This lot aims to enlist a range of suppliers to provide the following creative services: branding, photography and filming / animation.

Award Criteria
Quality Quality Total Section 60 Marks 1. Delivery of Service 40 Marks Sub Criteria: Project management approach -Method Statement 30 Marks Timelines/Timescales 10 Marks 2. Innovation and creativity 20 Marks Sub Criteria: Two examples of work- Creative concepts alignment with the Senedd’s goals and objectives within a restricted budget? (Max 10 points) How will you ensure creative products are a diverse representation of the people of Wales? (Max 10 points)
Cost Cost Total Section 40 Marks Sub Criteria: Cost of Half Day Rate 30 Marks Value for money and Impact 10 Marks

CPV Codes

  • 79340000 - Advertising and marketing services
  • 79310000 - Market research services
  • 79410000 - Business and management consultancy services

Indicators

  • This is a recurring contract.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **

Reference

  • ocds-h6vhtk-052c1d
  • FTS 029746-2025

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