Provision of a Marketing CRM

Location

Abertay University Bell Street Dundee DD1 1HG

Description

The Contract Agreement includes but is not limited to the following element: Be a cloud-based platform to ensure scalability, accessibility, and ease of maintenance Native or supported integration with SITS for data flows. Native connectors to ad/social platforms (Meta, Google, TikTok, LinkedIn) for attribution. Provide automated communication tools across WhatsApp, SMS, and email, with full GDPR-compliant consent management. Accessible form builder embeddable on abertay.ac.uk with server-side validation and secure submission. Offer event registration and real-time event check-in, including offline mobile scanning, QR ticketing, and reporting capabilities. Feature an accessible drag-and-drop email/template builder for ease of use across teams. Be hosted in the UK or EU, with certifications including ISO27001 and Cyber Essentials to ensure data security and UK GDPR compliance.

Renewal Options

24 month extension

Award Criteria

CPV Codes

• 72212480 - Sales, marketing and business intelligence software development services

Indicators

• Bids should cover the whole contract.
• Renewals are available.
• Award on basis of price.

Other Information

The buyer is using PCS-Tender to conduct this ITT exercise. The Project code is 30048. For more information see: http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343 (SC Ref:808915)